Areas of
expertise
Strategy and hands-on support for hotels, clubs, brands and creators building something people want to belong to.
(1) Hospitality
The details people remember, and the systems behind them.
- Guest and member journey from first contact to regular
- Service standards, onboarding and welcome rituals
- Retail, spa and F&B touchpoints that drive spend
(2) Community
Finding your first 100 people, and making them your best salespeople.
- Founding-member and ambassador programs
- Audience mapping: who you are for, and who you are not
- Partnerships with brands and tastemakers your audience already loves
(3) Pricing
What to charge, how to tier it, and how to make the top tier the obvious choice.
- Tier structure, benefits and price points
- Pricing models and revenue projections
- For clubs, hotels, brands, creators and subscriptions
(4) Ideation
From “what if” to a concept you can pitch, fund and build.
- Concept development and positioning
- Name, story and the narrative the whole team can tell
- Space and experience input alongside design teams
(5) Launch
A go-to-market plan that sells before you open.
- Presale strategy, sales funnel and scripts
- Hiring and coaching the sales team
- Agency and PR selection
(6) Programming
A calendar people show up for, and pay to be part of.
- Signature tentpole events and recurring formats
- Partner-led programming that pays for itself
- Programming that supports sales, not just buzz
Ways to work
together
Initial call · 60 min
$500
We talk through your project and find the first thing to fix. Credited toward your retainer if we continue.
Book a callConsultation · 60 min
$1,000
A focused working session on one problem. You leave with clear next steps.
Book a sessionRetainer · Monthly
From $5K
Ongoing strategy plus hands-on work, with a monthly check-in.
Enquire