About

Hospitality, community & pricing consulting

I've spent my career building a feeling, the kind you get at a great dinner party, not a design meeting, for brands that understand the difference: NeueHouse, Fotografiska, The Standard, 1 Hotel South Beach. Culture brands. Brands with taste, and the nerve to back it.

What they taught me: a beautiful room is easy money. The right people in it, that's the whole job. Saying yes to a place, a brand or a membership is an emotional decision wearing a practical one's clothes. My work is understanding what that decision is really about, for a person or a company, and building something worth saying yes to.

Today I bring that to hotels, spas, schools, studios and independent creators, from New York to Miami to Paris, while raising my two beautiful kids, Anouk and Tristan, between NYC and the Hudson Valley.